One month in the past, Amazon-first gadget brands Aukey and Mpow suddenly and mysteriously disappeared from the large on-line retailer’s storefront, with nearly all their electronics vanishing from Amazon’s cabinets. At present, common battery and charger model RavPower has utterly disappeared as effectively — and Amazon now confirms to The Verge that it was the one which eliminated RavPower from its retailer, and that it eliminated Aukey and Mpow beforehand.
Amazon hasn’t but mentioned why it took the motion on RavPower, nevertheless it’s not laborious to think about what occurred right here. On Sunday, The Wall Street Journal’s Nicole Nguyen ran a story about how her new RavPower charger included a proposal for a $35 present card in alternate for a evaluation, one thing that Amazon confirmed was a violation of firm coverage. Amazon banned incentivized reviews in 2016. Nguyen tweeted about RavPower’s removing earlier right now:
Following my pretend evaluation story, listings for Amazon-native electronics model RAVPower are gone.
The corporate provided $35 present playing cards for evaluations on a product that was offered instantly by Amazon itself. RAVPower acted as a wholesale vendor on that itemizing.https://t.co/6nazZZ5Wtb pic.twitter.com/znp9u48YHV
— nicole nguyen (@nicnguyen) June 16, 2021
Consequently, all of RavPower’s product listings have disappeared, leaving clean white areas within the firm’s Amazon storefront. Searches for “RavPower” don’t convey up any listings for merchandise made by the corporate. Current hyperlinks to RavPower merchandise both level to Amazon’s “Sorry, we couldn’t discover that web page” cute 404 dogs, or listings that learn “Presently unavailable.”
By and huge, that is precisely what occurred to Aukey, Mpow, and different lesser-known electronics retailers final month — besides right here, Amazon has been a bit extra thorough. You possibly can really nonetheless discover a few Aukey listings on Amazon, whereas RavPower appears to have none.
One other necessary distinction could also be that RavPower has its own separate online shop that ranks excessive in Google search, so it might not strictly must rely upon Amazon. RavPower didn’t instantly reply to requests for remark.
Amazon would not tell us last month if it really eliminated Aukey and Mpow, merely giving us a generic assertion that steered it typically suspends sellers that violate “the integrity of our retailer,” nevertheless it confirmed each removals to The Verge right now. On the time, Aukey and Mpow didn’t reply to requests for remark.
Faux, inflated, paid, and different types of scammy evaluations run rampant on Amazon (and other online platforms, to be truthful), and I see suspicious-looking playing cards in my random Amazon purchases on a regular basis. It’s bizarre to suppose that RavPower would want to stoop to this conduct, although: we’ve recurrently featured good merchandise that the corporate makes, together with our favorite wireless charging pad.
Amazon is actively attempting to clamp down on this type of fraud, although it’s not all the time profitable. In a Wednesday blog post that explains a few of its enforcement efforts, the corporate says it “stopped greater than 200 million suspected pretend evaluations earlier than they had been ever seen by a buyer” in 2020.